Super Bowl versus The Big Game advertising
What's the Deal with Conor Knighton
Everyone keeps talking about the big game. Albertson's wants us to get ready for the “big game.” The car dealership has got a “big game” sales event. Best Buy is offering 25 percent off HDTVs for the “big game.”
Technically, advertisers can’t say their promotions are for the “Super Bowl” unless they become an official sponsor of the “big game.” The NFL is very protective of their trademark, which is why you see tons of “big game” sales this time of year.
Even companies who advertise during the Super Bowl, like Coke, can't promote their ads as Super Bowl ads. Instead Coke is allowing viewers to choose who wins the race in its big game ads of cowboys, showgirls, or badlanders.
The few companies who do say Super Bowl in their ads pay a pretty penny to do so. Papa John's is offering a Super Bowl deal where you predict the coin toss. Guess it right and get a free large 1 topping pizza.
Pepsi is pushing their Super Bowl Half Time Show
Doritos is encouraging people to vote on their favorite ad in their “Crash the Super Bowl” campaign.
The NFL actually tried to trademark “big game” back in 2006. It was a move that didn't work mostly because of the college football rivalry between UC Berkley and Stanford, known as the big game.
But Cal and Stanford aren't playing this weekend. The 49ers and the Ravens are. Everyone knows it...even if they can't say it.
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