Funny or offensive: Do Spirit Airlines' creative promotions go too far?
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When the Manti Te'o Hoax started making news, there was a lot of confusion. What was real? What was fake? Only one thing was certain. Spirit Airlines would find a way to use the scandal to their advantage.
Sure enough, a day later, Spirit introduced their No Hoax Sale. Catfish approved! If your girl is around (and real), plan that trip you've been talking about. The sale is now over, but we're sure it's not the last “ripped from the headlines” sale for Spirit. This is what they do.
When Congressman Anthony Weiner got in trouble for his photo scandal, there was the Weiner Sale, with fares too "hard" to resist. Whether it’s Tiger Woods, Charlie Sheen or Mitt Romney, Spirit jumps on every scandal or controversy. Sometimes they just make racy ads for no reason at all.
Spirit famously offers low fares and high extra fees, which can lead to some nasty surprises. A YouTube search for Spirit unveils lots of angry customers.
Their route map isn't as extensive as other carriers, but they do have some international destinations, like Cartegena Columbia. And when the Secret Service prostitution scandal broke, Spirit offered discounted fares there to help you get more “bang for your buck.”
Tasteless? Sure. But it gets them attention, and for customers who pick their flights based on which airline makes the best hooker puns, it works. However, not everyone found the promotion funny. The Columbian Tourism Industry demanded that it be pulled, which only guaranteed more free publicity for Spirit.
Does Spirit's advertising make you laugh or make you even less likely to fly them? Let us know in the comment section below.
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