An art museum discovers the secretive life of a cat may just be the secret to its online success
The gardens outside the Philbrook Museum of Art are cared for around the clock, and run by Melinda McMillan.
"If it's outside the museum walls, it's my responsibility to care for it," said McMillan.
She takes care of the flowers, the grass, the trees, and the garden cats, Acer and Perilla.
They're full-time "workers," if you will. They mouse and hunt on the grounds, and McMillan says, in return, they get full veterinary care, food, water and love.
Don't forget they are still cats, so they do get caught sleeping on the job and taking a lot of water breaks quite often.
Melinda wanted to know what the cats did when she's not around to care for them. She installed tiny cameras to put around the cat's collar, and little did she know the collars would put the museum in a whole new category.
The simple online footage from a cat's-eye-view became a social media cat's meow. It catapulted the museum from a place for Picasso to a venue for voyeurs. Facebook fans went from 2.000 to tens of thousands. A blog about the cats was named best of the year.
The video can be, frankly, boring. Manager Jeff Martin doesn't mind it being called that, because the video is just a vehicle, or, a catalyst, to get people talking about the Philbrook Museum of Art.
"Our job now is to say 'here's what else we have to offer,'" said Martin.
Acer and Perilla know the museum has a lot to offer, and perhaps their presence proves that. Because, although there are 23 acres for the cats to roam, the cats have never left the grounds.
If you want to see the cat's life for yourself? Visit The Philbrook Museum of Art Facebook page. They post their cat cam video clips on the page.
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