Cleveland history shines bright this holiday season

CLEVELAND - A prominent piece of Cleveland history shines bright this holiday season. It's light reaches all the way to our nation's capital.

For 88-years, Clevelanders have been coming to NELA Park to get into the Christmas spirit.

“This year’s theme is sounds of the season,” said Debbie George, GE Designer.

The world headquarters for GE Lighting comes alive every December with thousands of lights.

“We have about 85,000 light strings,” said George.

This year, the holiday tradition is a treat for both your eyes and ears. “You’re going to be able to drive by and turn on your radio and actually hear some sounds,” said George. Those songs on your radio tie-in with the display.

“We have some lights on the side of the building that are going to move like piano keys,” said George.

Also at NELA Park, be sure to check out a replica of the National Christmas Tree. “The design process for the National Christmas Tree starts very early.” Mary Beth Gotti, GE Lighting Institute Manager.

The Lighting Institute provided the 450 strings of green, red and white lights Led lights and 160 star ornaments for the tree in D.C., as it has for the last 50-years. “It’s such a real honor to be involved in the lighting of the national Christmas tree,” said Gotti.

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Solution for last minute Christmas card writers

It may be Christmas Eve, but it’s not too late to send a Christmas card. “We want people to be able to send a card wherever they’re at, any time,” said Kelly Ricker, American Greetings.

Cleveland based American Greetings has a new app called ‘Just Wink,’ which lets you personalize a card then send it via text, Facebook or e-mail for free.

The new line is geared to those 18-34 who may not normally send paper cards.

“The thing for this generation - they want the card to sound like something they would actually say," said Rob Matousek, American Greetings.

That meant a crash course for card writers on how “Gen Y” is talking. “It’s been really tricky, but when you hit it, they respond in a big way,” said Matousek.

The result is a product that pushes the envelope. “You’ve got some cards that say things on there that are a little bit shocking for a greeting card program,” said Ricker.  

Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


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